We understand that the industry is extremely competitive, however, rewards/loyalty programs should benefit all stakeholders in the brand. 

Points of Advocacy

• FFI’s position is that reimbursement rates to franchisees should be at a reasonable rate to cover costs of operations, and the selling of points should not profit franchisor. All proceeds from point selling used for a transaction promptly transferred to franchisee. The basis of franchising is franchisor collects only royalties and not the revenue .