Reward Club Enrollments Mandates and Related Fees
Generating brand awareness and guest loyalty is essential for brands to prosper. However, mandatory quotas and enrollment fees often impact the bottom line of the franchisee, with little to no contribution by the franchisor. FFI’s position is that any enrollment quotas and related fees must be eliminated , and enrollments not negatively impact the bottom line. There shall never be any mandates for franchisee to enroll minimum number of guests at its own cost.